The company was founded in 1974 by the entrepreneur Mario Doria who, following years of experience accumulated in the footwear sector of the Marche region, covering different roles in the production sector, decides to create his own reality, based on craftsmanship and product quality.
Right from the start, it distinguished itself in the market for the originality and value of its products, specializing in the production of tubular moccasins, made entirely by hand.
Subsequently the company, in order to expand its services and remain current in a rapidly evolving market, decided to specialize in the production of Sneakers using the Strobel construction.
Thanks to the great experience acquired over the years, in the development and creation of products entirely devoted to a typical and exclusive know-how of the so-called "made in Italy", the company
undertakes collaboration with the major brands of high fashion, providing its knowledge of the different stages of the production process of a high-level footwear.
undertakes collaboration with the major brands of high fashion, providing its knowledge of the different stages of the production process of a high-level footwear. From this moment on, the shoe factory decides to offer its service and advice to large companies from the luxury sector, integrating some phases or the entire production chain of the footwear, starting from the drawing of the designer up to the finished product.